Carol Baker Ellingson
Promotions Director, Z88.3
Carol has been the Promotions Director at Z88.3 in Orlando since 2005. One magical day, when Facebook opened its doors to the public and people no longer had to be a college student to have an account, Z88.3 quickly added Social Media Director to her title. She says it’s because she was the only one at the Z with a Facebook account and already knew how to use it. Fast forward a few years, she has used her marketing and promotions background to figure out strategies that help social work cohesively alongside the promotions, programming and donor departments. She’s a fanatic about brands when they have good marketing. She doesn’t claim to be an expert, but loves helping our industry be the best it can be when it comes to social by sharing the successes she’s seen while building Z’s social presence.