Managing Director, MECLABS Institute
Dr. Flint McGlaughlin is the founder of MECLABS, the world's largest independent research institution focused on offer response optimization. His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. McGlaughlin has patented ten conversion-related heuristics and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada. He has lectured at major conferences and universities around the world including New York University, Columbia University, Oxford University, Harvard University, and he has delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft, and Google. McGlaughlin is also the author of the forthcoming The Marketer as a Philosopher: 40 brief Reflections on the Power of Your Value Proposition. The book unveils a new way to look at marketing through the philosophical lens. The student edition has been made required reading for a new course at Harvard University.